How to Prepare for Gaming Trade Shows: A Complete Guide

Tips & Strategy · February 1, 2026

Attending a gaming trade show is a significant investment of time and money. Whether it's your first time exhibiting or your twentieth, proper preparation can mean the difference between a successful show and a wasted opportunity.

3 Months Before: Strategic Planning

Define Your Objectives

Before anything else, clearly define what success looks like. Common objectives include:

  • Securing X number of publishing/distribution deals
  • Generating press coverage and wishlists
  • Finding investors or funding partners
  • Recruiting talent
  • Building brand awareness in a new market

Budget Planning

A typical trade show budget includes:

  • Booth space: $2,000-$50,000+ depending on size and location
  • Booth design & construction: $5,000-$30,000
  • Travel & accommodation: $1,500-$3,000 per person
  • Marketing materials: $1,000-$5,000
  • Demos & hardware: $2,000-$10,000

6 Weeks Before: Execution

Schedule Meetings in Advance

The most successful exhibitors schedule 80% of their meetings before the show starts. Use platforms like Game Connection's matchmaking system to pre-arrange meetings with publishers, investors, and media.

Prepare Your Pitch

You'll have 15-30 minutes per meeting. Prepare:

  • A 2-minute elevator pitch
  • A 10-minute detailed presentation
  • A playable demo (even if rough)
  • A one-page sell sheet with key metrics

At the Show: Maximize Every Moment

Booth Best Practices

  • Always have someone at the booth — never leave it unattended
  • Make your game visible from the aisle (large screens, sound)
  • Collect contact information from every visitor
  • Take photos and post on social media throughout the day

Networking Tips

  • Attend evening parties and social events — deals happen over drinks
  • Follow up with new contacts within 24 hours
  • Be generous with your time and introductions

After the Show: Follow-Up

The real work begins after the show ends. Within one week:

  • Send personalized follow-up emails to every meaningful contact
  • Share promised materials (builds, decks, contracts)
  • Calculate your ROI: meetings held, deals initiated, press coverage gained
  • Document lessons learned for next time

Browse our trade show calendar to find your next opportunity.